Team members from across Liberty Tire's nationwide operations gathered in Las Vegas from November 3-6 to attend the 2026 SEMA Show, one of the world's largest automotive aftermarket trade events. Hosted at the Las Vegas Convention Center, the show brought together more than 160,000 attendees from across the automotive, tire, and transportation industries to explore new products, technologies, and business opportunities.
Bringing Together Expertise from Across Liberty
Representatives from Liberty's Grade/Used Tires, Commercial Truck Tires, Metals, Recycling and Collection, corporate and regional leadership teams participated in the event, connecting with customers, suppliers, and industry professionals from around the globe.
As a longtime participant at the SEMA Show, the Lakin Tire brand continues to use the event as an opportunity to connect with customers, strengthen industry relationships, and showcase Liberty Tire's capabilities across tire collection, recycling, and sustainable resource management.
Connecting with Customers and Industry Partners
Throughout the week, the Liberty Tire team welcomed both existing and prospective customers, with visitors representing a wide range of sectors within the tire and automotive industries. Organizations such as Costco Wholesale Corporate Office, United Tires, and UTU Wholesale stopped by the booth to learn more about Liberty Tire's products, services, and nationwide capabilities.
The SEMA Show provided a valuable platform for Liberty Tire to connect with customers and industry partners, explore emerging market trends, and showcase the company's leadership in tire collection, recycling, and sustainability. The event also reinforced Liberty Tire's commitment to innovation, workforce development, and advancing a more circular economy.
Our presence at SEMA continues to demonstrate the value of face-to-face engagement and the broad range of solutions Liberty Tire provides across the tire lifecycle.
Supporting the Next Generation of Industry Professionals
One of the event's most memorable moments came during a visit from a group of automotive educators. A high school shop teacher and students, granted special access to the SEMA Show through an educator program, visited the booth to learn more about tire recycling and industry operations.
Liberty team members shared industry insights, discussed career opportunities, and expressed appreciation for the critical role educators play in preparing the next generation of skilled trades professionals. The group was also provided with tire inflation gauges to support hands-on learning in their classroom.
Key Takeaways
- Liberty connected with customers, prospects, suppliers, and industry stakeholders from across North America and around the world.
- The Lakin Tire brand continued its longstanding presence at the SEMA Show, representing Liberty's leadership in tire recycling and sustainable resource management.
- Team members from multiple business units collaborated to showcase Liberty's comprehensive tire collection, used tire, commercial truck tire, recycling, and metals capabilities.
- Notable visitors included Costco Wholesale Corporate Office, United Tires, and UTU Wholesale.
- Liberty engaged with automotive educators and students, helping promote industry knowledge and future workforce development.
- The event strengthened customer relationships, generated new business opportunities, and reinforced Liberty's commitment to sustainability and innovation.
Frequently Asked Questions
Q. What is the SEMA Show?
The SEMA Show is one of the world's largest automotive aftermarket trade events, bringing together manufacturers, distributors, retailers, service providers, and industry leaders to showcase products, innovations, and business solutions.
Q. Why does Liberty Tire attend the SEMA Show?
The event provides an opportunity to meet with customers, prospective partners, suppliers, and industry professionals while showcasing Liberty's tire collection, recycling, used tire, commercial truck tire, and sustainability capabilities.
Q. What business areas did Liberty Tire represent at SEMA?
Attendees included representatives from Grade/Used Tires, Commercial Truck Tires, Metals, Recycling & Collection, as well as corporate and regional leadership teams.
Q. How does Liberty Tire support industry education?
At this year's event, Liberty Tire team members engaged with automotive educators and students, sharing knowledge about tire recycling and industry operations while supporting hands-on learning opportunities for future skilled trades professionals.
