Liberty and Trek Partner to Recycle Bike Tires

Trek Bicycle and Liberty Tire Recycling Launch First of its Kind Nationwide Bike Tire Recycling Program in U.S.

Trek Bicycle and Liberty Tire Recycling have launched the first nationwide bike tire recycling program in the U.S., allowing cyclists to recycle used bicycle tires for free at Trek-owned stores. The program aims to reduce landfill waste, promote circular economy practices, and make sustainable cycling more accessible across North America.

December 4, 2024
 
PITTSBURGH—Today, Trek Bicycle and Liberty Tire Recycling announced the launch of an innovative bicycle tire recycling program across all Trek owned stores in North America. This initiative aims to provide cyclists with a free and responsible way to recycle their used bicycle tires.
 
Starting today, cyclists can bring their worn-out bicycle tires to a participating Trek store, where they will be collected and recycled at no cost to the consumer. This program addresses the growing concern of tire waste in landfills and its impact on the environment—and it helps to make cycling even more sustainable.
 
“We’re committed to running our business as sustainably as possible," said Trek Brand Director Andrew Dutton, "and that commitment goes beyond the sale. Joining this tire recycling effort lets us give riders an easy way to recycle their old bike tires responsibly—and we’re proud to be part of it.”
 
More than 50 million Americans bicycle at least once a year, and with cycling increasing in popularity Americans deserve a way to conveniently recycle their old bike tires. This initiative provides a convenient solution for cyclists and aligns with Trek and Liberty's commitment to environmental stewardship. By keeping tires out of landfills, the program aims to reduce pollution and promote sustainable practices within the cycling community.
 
“We believe that every tire has more than one life to live, and we are thrilled to expand that vision to bike tires through our partnership with Trek,” said Amy Brackin, Senior Vice President of Sustainability for Liberty Tire Recycling. “This partnership makes cycling an even more sustainable form of transportation and recreation.”
 
Liberty Tire Recycling handles the process, making sure every part of the tires is repurposed. The recycled materials are used in a variety of ways, including in landscaping, sustainable asphalt, tracks, fields, and more.
 
Interested cyclists can find their nearest participating Trek store here. In stores, cyclists can look for a "Retire Your Tires" box where they can easily drop off their tires. Trek encourages all riders to take advantage of this program as part of their commitment to sustainable cycling practices.

Cyclists can find their nearest participating Trek store and learn more about the program by visiting: https://www.trekbikes.com/us/en_US/free-bike-tire-recycling/.

About Trek Bicycle
 
Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world's most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.
 
About Liberty Tire Recycling

Liberty Tire Recycling is committed to partnering with industry leaders to help inspire a more sustainable planet. We are continuously striving to find new and better ways to reclaim, recycle, reuse and repurpose the more than 205 million end-of-life tires we collect for renewable solutions that benefit the long-term health of the world we live in. As the market leader in tire recycling management in North America, diverting more than 4.3 billion pounds of rubber from landfills each year, our passion is to make the world a better place to live for generations to come by boldly changing the way the industry approaches sustainability.

Key Facts

• Program: Free bike tire recycling 
• Partners: Trek Bicycle + Liberty Tire Recycling
• Launch date: December 4, 2024
• Availability: All Trek-owned stores in North America
• Cost: Free to consumers
• Materials: Bike tires repurposed into rubber products, asphalt, tracks, and more

How the Bike Tire Recycling Program Works:

• Bring used bicycle tires to a participating Trek store
• Drop them in the in-store “Retire Your Tires” collection box
• Tires are collected and transported by Liberty Tire Recycling
• Materials are processed and repurposed into new products

Why Bike Tire Recycling Matters

Millions of bike tires are discarded each year, often ending up in landfills. This program provides a scalable solution to reduce waste, recover valuable materials, and support more sustainable cycling practices as ridership continues to grow.

FAQ: Bike Tire Recycling

1. Q: Can I recycle bike tires at Trek stores?
2. A: Yes, Trek-owned stores across North America accept used bike tires for free recycling.
3.  
4. Q: Is there a cost to recycle bike tires?
   A: No, the program is completely free for consumers.
5.  
6. Q: What happens to recycled bike tires?
   A: They are processed into materials used in landscaping, rubberized asphalt, sports surfaces, and more.
7.  
8. Q: Why is bike tire recycling important?
   A: It prevents landfill waste and supports circular economy practices.