Pittsburgh, PA – December 16, 2025 – Liberty Tire Recycling is making a $1.4 million equipment upgrade to its facility in Cameron, North Carolina as a result of the state's commitment to sustainably fund its scrap tire program.
The new equipment will increase the amount of material the facility can process, creating an additional 3,300 tons of recycled product—and in the process reducing the amount of material that goes to landfills. That's the equivalent of nearly 300,000 passenger tires that will find a sustainable home as a result of this investment.
The new equipment has benefits beyond additional capacity, as it will also increase the number of truck tires the facility will be able to process. Recycled rubber from truck tires is in high demand, but because of their size and stronger steel wire, truck tires are more difficult to process than a standard passenger tire. The rubber from these tires will be turned into crumb rubber and used primarily to supply floor mat manufacturers who use 100% recycled rubber for the bottoms of floor mats and rubber tiles sold in retail locations around the country. Crumb rubber is also used in walking trails and running tracks, synthetic turf fields, rubberized asphalt, and molded goods.
This investment comes in response to the passage this summer of SB 706, which reinvested tire disposal fees into North Carolina's scrap tire system. The majority of additional funding under the new law will reimburse counties for costs related to collecting and recycling scrap tires.
Liberty is considering additional multi-million-dollar investments and job creation at its other facilities in North Carolina as the state has emerged as a critical hub for the tire recycling industry.
Liberty Tire Recycling is the only coast-to-coast tire recycler—with roots in North Carolina—and has three facilities and a corporate office in the state. The company recently announced it was being acquired by I Squared Capital, who will focus on “continued growth and innovation within the recycling industry.”
About Liberty
Liberty is committed to partnering with industry leaders to help inspire a more sustainable planet. Liberty is continuously striving to find new and better ways to reclaim, recycle, reuse, and repurpose the more than 215 million end-of-life tires the Company collects annually for renewable solutions that benefit the long-term health of the world. As the market leader in tire recycling management in North America, diverting more than 4.5 billion pounds of rubber from landfills each year, Liberty’s passion is to make the world a better place to live for generations to come by boldly changing the way the industry approaches sustainability. Learn more at www.libertytire.com.