Liberty Tire Recycling Moderates Panel on Recycled Rubber at the 2025 National Recycling Congress
At this year’s National Recycling Congress, I had the privilege of moderating a panel of industry and advocacy leaders for a conversation on recycled rubber. This topic may sound narrow but it mirrors the broader challenges facing recycling across every material type.
Tires, it turns out, are a perfect case study in why recycling still struggles to scale and why more dialogue between the private sector and public advocates is essential if we are ever going to achieve a truly sustainable economy.
Our panel brought three very different perspectives: Trek Bicycle, which launched the first nationwide bike‑tire recycling program; Liberty Tire Recycling, which manages more than 200 million end-of-life tires each year; and the Better Play Initiative, which educates communities about the safety and benefits of recycled rubber products used in parks and athletic fields. Together, they shared a common theme: success in recycling takes more than technology—it requires coordination, communication and trust.
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